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The Pleasant moment The concept of the new brand identity (BI) of the The Shilla Duty Free is `The Pleasant Moment` It represents the commitment and spirit of The Shilla Duty Free to provide the ultimate duty-free shopping experience to further enhance the excitement and pleasure of a trip

At The Shilla Duty Free, you can shop for over 1,300 top brands in fashion including luxury boutiques, jewelry, cosmetics, and watches. We not only operate stores in cities, but also convenient shopping channels like internet stores and airport stores, and environments, such as large-scale outdoor resting facility and place for cultural events. All in all, The Shilla Duty Free provides the best shopping experience where shoppers from Korea and overseas can experience differentiated service trends

The Pleasant moment.

The Shilla Duty Free opened its first overseas store in Changi International Airport, Singapore, in 2013. Since then, we have launched the Macau Airport store in 2014,the Hong Kong Airport store in 2017, and the Incheon Airport T2 store in 2018. This was a milestone achievement that made us the only duty free company in the world that operates major duty free stores that primarily sell cosmetics and perfumes in three major hub airports in Asia: Incheon International Airport, Singapore Changi Airport, and Hong Kong International Airport.

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